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Credentials
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Short Codes The phenomenal growth of mobile phones owners in Nigeria has led to SMS marketing becoming one of the most effective methods of communication. This has led to an increasing number of companies and agencies using premium SMS as part of their promotional mix, complementing marketing efforts with text promotions. Furthermore, audience participation is now an integral part of many shows and sporting broadcasts. This has made the mobile phone the latest tool for marketers seeking to win over consumers. Product Uses Below are some examples of how Short Codes can be used: Shared Short Codes Shared short codes are a low-cost and quick solution for a client expecting low to moderate volume of messages. With these short codes, you share a short code number with other customers and use keywords to direct messages to your particular application and / or trigger a specific response. Keywords can also be used to reinforce the Company/ brand name, as the mobile user would have to type the special keyword in order to interact with the company / brand. Dedicated Short Codes Dedicated short codes are for clients who intend to provide a range of different mobile services, expect a high monthly volume of messages or want to offer more complex 2-way services. Messages to the short codes are MO billed i.e. the user is charged once they send a message to the short code. Clients can choose their dedicated number and tariff from a range of our short codes. |
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